Primal MovesVenice
Online free $40 Day Pass
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Memberships

The natural next step — after you've felt what this is.

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Memberships & passes

Come for a day first, then decide. Everything below is bookable through Mindbody.

before you commit

The Primal, bought short. Same floor, same sauna, same everything — nothing recurring.

Try Primal for a day · $40 Two weeks · $69

Start here

No long commitment — and something for the family.

a day at Primal
$40
One day. All of it.
  • A class, sauna, cold plunge and gym
  • Coffee and a seat at Cherish
  • Nothing recurring, nothing to cancel
book a day
two weeks unlimited
$69
A proper run at it.
  • Unlimited classes for two weeks
  • Sauna and cold plunge included
  • For people who already know they like it
One per person, for anyone who hasn't trained with us before.
start the trial
The Nomad
$375/mo
Unlimited, no contract.
  • Everything in The Primal
  • One month — nothing to cancel
What's included
  • Unlimited classes, sauna, plunge and gym
  • Morning tea ceremony included
  • 10% off spa & wellness services
  • Complimentary wellness consult
  • Concert series and event discounts
An all-access month for visitors and short stays.
Join
Digital Studio
$14/mo
Train from anywhere.
  • Live-streamed classes
  • Full recorded library
  • $107/year if paid annually
Free trial before you pay.
digital studio ↗

Memberships

Monthly autopay. Three-month minimum.

Weekend Warrior
$120/mo
Four day passes a month.
  • Each pass is one class plus sauna, plunge and gym
  • 3-month minimum
What's included
  • 50% off tea ceremonies
  • Extra classes $30 each
  • Free health assessment with our wellness consultant
  • Concert series 50% off + members' lounge seating
  • 1 guest a month at 50% off
For training consistently without needing unlimited access.
Join
The Explorer
$200/mo
Eight classes a month.
  • Sauna, plunge and gym on the days you train
  • 3-month minimum
What's included
  • Extra classes $25 each
  • Tea ceremony 50% off, as available
  • Concert series 50% off + members' lounge seating
  • 1 guest a month at 50% off
  • Unused classes don't roll over
For people who come for the movement and nothing else.
Join
The Primal — most popular
$315/mo
Unlimited. Everything.
  • Unlimited classes, sauna, plunge and gym
  • Morning tea ceremony included
  • 3-month minimum
What's included
  • 10% off spa & wellness services
  • 1 guest a month at 50% off
  • Concert series 50% off + members' lounge seating
  • Primal events: 3 guest tickets at 50% off
  • Complimentary wellness consult each term
This is the work. Cheaper than The Explorer from nine classes a month.
Join
Kids' Primal
$125/mo
Kids classes, one child.
  • For households where the parent isn't a member
  • 3-month minimum
What's included
  • Kids classes as scheduled, for one named child
  • Coordination, strength and confidence — without pressure
  • Adult sauna, plunge and gym access not included
Join
Community partners

your membership
works elsewhere

We keep a small roster of studios and practitioners we actually send people to. Primal members get a standing discount at each.

Moss
Venice. Joint membership available, sold through Moss.
Primal members get 10% off Moss — and Moss members get 10% off here.
Summit
25% off for Primal members.
Details to come.
join through Moss → become a Primal partner
Why people join

Belonging, mostly.

Theme — Consistency
“Membership made me actually show up.”
Add a real quote
Theme — Value
“What I stopped paying for once I joined.”
Add a real quote
Theme — Community
“The people I've met here.”
Add a real quote
Questions

Before you commit.

Can I try before joining?
Yes — that's what the two-week trial is for. Unlimited classes, sauna and cold plunge included. Most people join after it, but you're under no obligation.
Do I need experience?
No. Classes marked “Start here” assume none at all, and every class has a scaled version of whatever's being taught.
Can I freeze or cancel?
Memberships can be paused once, for up to 30 days, on a three-month contract. Ask at the front desk.
Is the sauna and cold plunge included?
Yes — with membership and with the two-week trial. Recovery is treated as part of the practice, not an upsell.
What if I travel a lot?
The Digital Studio covers you when you're away — live classes and the recorded library, from anywhere.
two ways to start

One hour a day, five days a week. That is genuinely all it takes to find out what your body is capable of. Or come for a single $40 day first — nobody minds which.

give us two weeks

two weeks unlimited

$69

Every class, the sauna, the cold plunge, for fourteen days. Long enough to stop thinking of it as a trial and start thinking of it as your week.

Not a single drop-in. A proper run at it.

start two weeks →
not local, or not yet

Primal Online

free

Live-streamed classes and the full recorded library. Learn the practice from wherever you are, then come find us on the floor when you’re in town.

start free →